

Not metaphorically. Literally. We make stuff for the dog who takes their own mythology seriously — and for the person who gets it.
Our shirts are light, soft, and about to be worn four days straight. Something wrong? Tell us, we'll make it right (eventually)!
Your shirt gets printed after you buy it (here in the US) so there's no landfill full of leftover dog shirts.
The inks are water-based, which is easier on the people doing the printing, and on whatever river is downstream of them. The blanks come from factories certified for how they treat people, which shouldn't be a selling point and somehow still is.
Each shirt, made for each person, who specifically wanted this dog on it. That's the whole operation.